The Visual Strategist will never be able to use the word "brand" when it comes to PEOPLE, but we were happy to freshen up the SuperEgo Records logo and swag.
I started sketching logo marks and sent the sketch above to my design partner asking him to make something "superman"-ish for a SuperEgo tee shirt. Then the pandemic happened...little use for swag at the moment.
Early round of options.
It came down to the two logos above. The one below was the winner.